My first time in Jazzahead coincided with the exhibition's tenth year. Started with just a fair where mostly European jazz professionals were meeting each other in 2005, Jazzahead has become a 4 day jazz medley of conferences, showcases and exhibitions in these last 10 years. Although European dominance is still obvious, as far as I can see it's on its way to become more global.
To start with, Jazzahead 2015 was between 23rd and 26th of April - from Thursday to Sunday as always. The location has always been Messe Bremen but the place allocated in Messe for Jazzahead has been changed this year and it is moved into a bigger hall. The fair area was full of booths for exhibitors who are mostly representing a label, a booking agency, a musician or a country. Besides, there were many attendees who have no booths but are reprensenting themselves using many public areas supplied to them by the organisation. For the showcases of 30 minutes short concerts, which were taking places in first three days starting at approximately between 2 pm and 3 pm and going on till midnight, two dedicated areas in the Halle 7 were turned into a concert hall with the names Halle 7.1 and Halle 7.2. Besides, Kulturzentrum Schlachthof, which is the nearest building to the hall, was used as the third performance area of showcases. The bands for showcases are chosen among many applicants with a jury composed of many experienced jazz people all around Europe. Jazzahead Clubnight is a concept existing since 2011 and it is held on Saturday nights with many concerts in several places all around Bremen with a single ticket or the full pass. The first day of Jazzahead starts at 3 pm while the others start at 10 am. Each year there is a partner country for whom a day, a big stand and an individual concert in Die Glocke, Bremen is dedicated. It was France this year and Switzerland was announced as the one for 2016 on the last day of the fair.
Considering the location, the best place to stay seemed to be Maritime Hotel on the map which is said to be linked to the exhibition hall by a dedicated aisle (this is said to be changed this year). In my opinion the hotel B&B Bremen -which I also stayed in- is a very optimum choice considering also it's not-so-expensive prices. Since, Messe is closely located to main train station, it is also feasible to use many other hotels which are near to this taking even late night and rainy day walks into consideration. If seeing city center or joining the Die Glocke concert are among what are planned, we can say that Messe's jazzahead side to the station takes 5 minute walk whereas it takes 10 more minutes to reach city center. If a direct transfer with heavy luggage from airport to the hall is needed, it takes almost 15 Euros with the taxi. The weather seems to be fine throughout the exhibition except some rain and this can only be a problem while you are travelling for Jazzahead Clubnight or walking back and forth on the 100 metres between Kulturzentrum Schlachthof and Messe.
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There was a restaurant in Messe as well as a wine & cheese bar and a sandwich cafe. Besides, mostly booths were supplying nice aperitifs and wonderful wine (mostly thanks to France this year) that helps you to get what you lost while walking around and spend your whole day only with a small breakfast and a light dinner.
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Exhausted at around 2 am also because of the taxi crisis in front of Sendesaal, I could barely found myself at bed missing many jam sessions and other stuff about which I heard a lot on Sunday morning: Søren Bebe in Courtyard by Marriott Hotel at 8.30 pm, ADHD in Halle 7.2 at 10 pm, Louis Sclavis in Halle 7.2 at 10.30 pm, Omer Klein Trio in Hall 7.2 at 4.30 pm, Atom String Quartet in Kulturzentrum Schlachthof at 3.30 pm... These are all I missed and added to the to-be-seen list. (You can see many jazzahead showcases from arte tv website: http://concert.arte.tv/fr/jazzahead)
The fourth day was almost empty with some French breakfast (as it was mentioned in the programme but unfortunately I coud not join) and some farewell speeches as well as next year's partner country announcement.
Jazzahead is surely a jazz exhibiton and a jazz network meeting more than a traditional European jazz festival but with just some improvements it can easily include one for new sounds. For instance, considering also that the Halle 7.1 and Halle 7.2 were almost never full for any concerts, the space can be used to create a three hall which are sonically isolated from each other so that parallel concerts can be held in order to present much more bands to jazz professionals. Since the weather is not so bad at the end of Aprils some places in the parking area can easily be used as an outdoor stage where people can also hang out. This way also the entrance of a public exhibition can be seen much more attractive than what it is now (just a yellow jazzahead flag). Besides, with the almost empty schedule, Sunday can be removed from the programme letting exhibitors and attendees to save a day in their schedule.
Some further improvements can start with adding shuttles for jazzclub nights from Messe at least for the distant ones. Besides, instead of distributing this much musicians around the city, the capacity of the Halle 7 can be used more efficiently as I mentioned above. Even though Sendesaal and Haus Im Park are amazing places, scheduling comparisingly famous jazz musicians all together to these distant areas may result in less attendance to the other places' performances. By the way, as far as I have heard, the Jazzahead Clubnight bookings are made by musicians or managers themselves and jazzahead is not involved with it.
Jazzahead became very beneficial and entertaining for me since it let me see many labels, musicians, booking agencies and distributors all together some of which I have been following for years and decide on what I can do professionally in the jazz business. The most important outcomes for me are the new musicians and albums I learned during these four days and they inspired me to write more and more reviews. I will also try to promote many of them in my own country. Jazz is some kind of a special music genre whose boundaries are updated with each passing day and new trial. So being up to date is important whatever you are doing for it. You can compose, play, review, book, manage, release or listen. You are free to do anything with it but in order to contribute to what you make, you have to be passionate about it as well. Hardworking, following, staying updated are necessary but not sufficient conditions. Wherever I go, whatever I do, jazz will be there staying as my passion. Whenever she calls me I'll be there with my ears, heart and brain.